Challenge – enter new area of industry without reputation in space – company desire to utilize platform in same industry for a new product outside of known capabilities.

Action – Implement a go to market strategy coordinating sales & marketing activities to build activity around new product/service.

Result

Marketing thought leadership placements completed (articles, speaking events etc)

• Article 1, more than 161,000 audience
• Article 2, more than 275,000 audience

Inside sales strategy launched

• Early adopter customers contracted exceeded bookings target

Developed messaging to go to market based on objecgtive research