Challenge – Merger & Acquisition – Successful growing company just out of private equity funding round with established product line and at same time launching new product line while acquiring a new company. This results in 3 disparate sales teams & sales channels creating inefficiencies, accountability challenges, internal marketing support challenges, customer confusion, & account ownership gaps.

Action – reorganize sales team under one executive leader, merge new company into existing sales & marketing structure & cross train all staff, keeping the best while bringing Marketing under the same leader for integration of the sale channel.

Result
1. Reduced confusion to customer
2. Immediately reduced customer confusion
3. Instant pipeline growth
4. Improved forecasting & ownership
5. record 2017 year with multi product sales to accounts
6. All product lines increase sales